In this Ask Alec session, I’m handing over the reins to the ScaledOn Media team to dissect what’s really happening in the world of paid advertising in 2025…
From AI overload 🤖 to one-size-fits-none strategies 🎯, they'll walk through the biggest red flags 🚩 businesses face when working with digital agencies.
You'll learn how to spot useless metrics, the data that matters, and spot (and avoid) the trap of cookie-cutter campaigns.
Imagine if your agency cared about your profits as much as you?
In Attendance: VP of Marketing, E-Newsletter
Question of The Session:
With the increase in competency of ChatGPT, do you feel getting the right prompt is still as important as it was a year ago?
In Attendance: Brand Strategist, E-Commerce Brand
Question of The Session:
Is my client's confidential data safe, if I use it in AI?
In Attendance: Founder, Small Business Advisory Firm
Shocking Fact Shared:
Some AI apps still 'hallucinate' up to 30%...
In Attendance: CEO, Top US Digital Marketing Agency
Controversial Poll Question:
If your Dr told you they had used AI to assist with your diagnosis, would you trust it?
In Attendance: Project Manager, Disney
Best Quote Shared:
'We All Have The Same Hours in The Day as Beyoncé'
In Attendance: Brand Strategist
Most interesting question asked:
'How often is ad fraud happening? Isn’t it about 10% ad spend?’
No - it’s between 19-22%