# MarketingAlec

> Skip the AI hype, get results. Join 12,000+ marketers learning to be 40% better with AI.

This file provides information about MarketingAlec to help large language models understand and reference this publication's content.

## Posts
- [Getting Started with Claude: The Non-Developer's Setup Guide](https://ai.marketingalec.com/p/getting-started-with-claude): Set up Claude on web, desktop, and mobile.
- [Managing at the Speed of AI](https://ai.marketingalec.com/p/managing-at-the-speed-of-ai): The old tech curve gave you years. AI gives you weeks. Three ways to catch up.
- [🤔 Why the AI Backlash Isn't About AI](https://ai.marketingalec.com/p/why-the-ai-backlash-is-not-about-ai): There's a human bonus. 
- [💸 Why Model Routing Is Now a Marketing Skill](https://ai.marketingalec.com/p/why-model-routing-is-now-a-marketing-skill): The AI routing strategy that cut my model bill by 64%
- [Stop reporting. Start predicting.](https://ai.marketingalec.com/p/stop-reporting-start-predicting): AI changed the buyer journey. Here’s the new dashboard marketers need: visibility, buyer quality, and lifetime value.
- [The AI Divide: Operators, Experimenters, and Holdouts](https://ai.marketingalec.com/p/the-ai-divide-operators-experimenters-and-holdouts): The AI gap isn’t about access anymore. It’s about behavior.
- [Split Mind: Why I Run ChatGPT and Claude Side-by-Side](https://ai.marketingalec.com/p/split-mind-why-i-run-chatgpt-and-claude-side-by-side): Stop choosing between ChatGPT and Claude. Start routing your work.
- [Cowork vs Code: same engine, two doors](https://ai.marketingalec.com/p/cowork-vs-code-same-engine-two-doors): The same AI engine, two very different doors. Here’s how to choose.
- [iOS 26 Killed Your Last-Click Attribution](https://ai.marketingalec.com/p/ios-26-killed-your-last-click-attribution): Your attribution is already broken. iOS 26 just made it worse.
- [Your AI Has a Single Point of Failure](https://ai.marketingalec.com/p/your-ai-has-a-single-point-of-failure): If Claude or ChatGPT goes down...does your business stop too?
- [The 6x Performance Gap Nobody's Talking About](https://ai.marketingalec.com/p/the-6x-performance-gap-nobody-s-talking-about): The real reason your AI outputs aren’t performing (it’s not the model)
- [Stop Prompting, Start Skilling](https://ai.marketingalec.com/p/stop-prompting-start-skilling): Agents are sexy. Skills are shipping. Here's how to build them on every platform.
- [Perfect Is the Enemy of Your Brand](https://ai.marketingalec.com/p/perfect-is-the-enemy-of-your-brand): 3-tier content testing framework that turns 'good enough' into your competitive edge
- [Power Prompt: Your Ad Creative Matters More Than Your Targeting](https://ai.marketingalec.com/p/power-prompt-your-ad-creative-matters-more-than-your-targeting): Meta's own data says creative quality drives 56% of auction outcomes
- [1.24 Billion Videos in 30 Days](https://ai.marketingalec.com/p/1-24-billion-videos-in-30-days): What $.75 video numbers mean for your ad creative budget
- [Stop Making AI So Complicated 🤖](https://ai.marketingalec.com/p/stop-making-ai-so-complicated): You don’t need 47 prompts. Just three simple steps that actually work.
- [The Bottleneck Is You (Here’s How to Fix It) 🚦](https://ai.marketingalec.com/p/the-bottleneck-is-you-here-s-how-to-fix-it):  From 20-minute Zapier wins to an AI agent running 36 jobs while I sleep.
- [💸 Don’t Let Your Team Run Out of AI](https://ai.marketingalec.com/p/dont-let-your-team-run-out-of-ai): The AI cost gap is widening fast.
- [Daycare for Teenage AI. 🤖](https://ai.marketingalec.com/p/daycare-for-teenage-ai): The week AI landed
- [Why your analytics team should be 90% AI by 2027](https://ai.marketingalec.com/p/why-your-analytics-team-should-be-90-ai-by-2027)
- [Claude in Excel: The $80/Month Feature That's Now $20](https://ai.marketingalec.com/p/claude-in-excel-the-80-month-feature-that-s-now-20): This Excel AI plugin just became affordable.
- [AI Agents Are Shopping for Your Customers. Are You Ready?](https://ai.marketingalec.com/p/ai-agents-are-shopping-for-your-customers-are-you-ready): What the Universal Commerce Protocol means for your brand
- [My Letter to the Lonely AI Power User](https://ai.marketingalec.com/p/my-letter-to-the-lonely-ai-power-user): Why AI power users feel stuck (and what actually fixes it)
- [Claude Code Reality Check: The Good, The Messy, The Surprising](https://ai.marketingalec.com/p/claude-code-reality-check-the-good-the-messy-the-surprising): I Built 33 agents in 2025 (Here's What Worked)
- [💻 Your Prompts Are Too Short (The Data Proves It)](https://ai.marketingalec.com/p/your-prompts-are-too-short-the-data-proves-it): More context = better output. The numbers don't lie.
- [My 2025 Stack: Voice, Code, Automation](https://ai.marketingalec.com/p/my-2025-stack-voice-code-automation): 130 WPM, zero coding skills, one grimace
- [2026 Starts Where 2025 Ended (Unless You Act)](https://ai.marketingalec.com/p/2026-starts-where-2025-ended-unless-you-act)
- [If you do nothing, 2026 will start exactly like 2025 did.](https://ai.marketingalec.com/p/if-you-do-nothing-2026-will-start-exactly-like-2025-did): Here are five of my most-read resources from 2025...
- [😤 AI Is Mandatory Yet Your Budget Isn't Growing.](https://ai.marketingalec.com/p/ai-is-mandatory-yet-your-budget-isn-t-growing): AI isn’t an innovation problem...it’s a cost problem. Here’s how to fix it.
- [🎓10 Free AI Courses to End 2025 Smarter Than You Started](https://ai.marketingalec.com/p/10-free-ai-courses-to-end-2025-smarter-than-you-started): From Google to OpenAI to Anthropic...all free, all worth your time
- [AI Myth Busting: llms.txt 🔍](https://ai.marketingalec.com/p/ai-myth-busting-llms-txt): Everyone’s hyping llms.txt, but 300,000 domains just proved it does...nothing. Here’s what actually matters.
- [🤝A Prompt for Every Meeting  ](https://ai.marketingalec.com/p/a-prompt-for-every-meeting): 🎁 Here's my gift: My most used prompt of 2025