Hello...Hello,
The AI divide isn't coming—it's already here.
While most leaders debate whether to embrace AI, P&G quietly revealed that their teams are performing 39% better with AI.
No, that's not a typo—39% better results by treating AI as a teammate, not just another tool.
Yet, in my conversations with CEOs and marketing executives, I keep hearing:
"We bought the team AI licenses for ChatGPT, Claude, and Gemini... but we're not seeing the ROI."
Sound familiar?
The uncomfortable truth: Your competitors aren't just using AI—they're weaponizing it. Some teams barely get 5% improvements, while others (like P&G) approach 40%…
📌 [*NEW* Resource] Onboarding Checklist For AI
Do You Treat AI Like A Tool Or A Teammate?
📊 What P&G Discovered
You+AI=Unbeatable Presentations
Prezi AI turns your ideas into unique, dynamic presentations in seconds. No design skills needed, no boring templates.
👀 Key AI Takeaways
Finding | Impact |
🚀 37% Performance Boost | One person with AI matches a traditional two-person team |
🏆 3X Better Quality | AI-powered teams are 3X more likely to produce top 10% quality work |
⏱️ 12-16% Faster Work | With richer outputs (75%+ of AI content retained) |
👨👩👧👦 Experience Gap Bridged | Junior staff with AI perform like seasoned pros |
😊 Higher Enthusiasm | Contrary to fears, AI users reported less anxiety, not more |
Perhaps most interesting?
Less experienced employees, with AI, performed at the level of seasoned pros.
Talk about levelling up your junior staff! 🫣
💡 What This Means For Your Marketing Team
AI is a new team member, not just software. Onboard it like you would a new hire.
📌 [*NEW* Resource] Onboarding Checklist For AI
Your talent hierarchy is flattening. Junior marketers with AI + good processes can produce work at the level of your senior team.
Better, faster, happier. Contrary to the tech-anxiety narrative, participants reported higher enthusiasm and lower stress when using AI. Win-win-win.
🔥 3 Ways to Apply This TODAY
1. Create AI Pairs
Pair junior-senior team members with shared AI access on real projects. Have them document with Loom process and knowledge gaps vs. where they need help from senior coworkers.
2. Customize Your "AI Appropriate" Checklist
Add examples like campaign briefs, top 2% content examples, and reports, dashboards, to define exactly what parts should be AI-assisted vs. human-led.
✨ PROMPT INCOMING ✨
I need you to help me customize the AI Marketing Assistant onboarding framework for [COMPANY NAME] in the [INDUSTRY] sector using the following data:
Company Profile Details:
- Primary business model: [B2B/B2C/D2C/etc.]
- Key differentiators: [list 2-3 unique selling points]
- Target audience segments: [primary/secondary markets]
- Current marketing channels ranked by importance: [list top 3-5]
- Marketing team structure: [roles, reporting, workflow]
Brand Identity:
- Voice characteristics: [formal/conversational/technical/approachable]
- Visual identity elements: [key visual elements to reference]
- Core messaging pillars: [3-5 key messages]
- Taboo topics or approaches: [absolute avoids]
- Competitors we benchmark against: [list 1-3 main competitors]
Task Prioritization:
- Most time-consuming current tasks: [list 3-5]
- Highest-value AI opportunities: [list 2-3]
- Content types created regularly: [list types]
- Performance metrics we track: [list 3-5 KPIs]
Based on this information, customize our:
1. Onboarding checklist priorities
2. Brand voice configuration prompt
3. Task-specific templates
4. Channel-specific frameworks for [top 2 channels]
Generate a company-specific version of each prompt with all placeholders filled with our actual details.
📌 [RESOURCE] Prompts for absolutely everything, right here.
3. Start Your Team Prompt Library (we use Notion)
Create a shared document of proven prompts that:
Embed your brand voice
Incorporate campaign frameworks
Capture institutional knowledge
Make it easy to get consistent output
📋 Quick Win: Example Teammate Custom Instructions
✨ PROMPT INCOMING ✨
As a senior AI marketing teammate [ROLE] for [BRAND] in [INDUSTRY], your role is to help us with [campaign/content/analysis].
BRAND CONTEXT:
• Voice: [conversational/professional/playful]
• Audience: [detailed persona description]
• Current campaign goals: [specific metrics]
• Key differentiators: [2-3 unique selling points]
For this task, please generate [X options] for [specific deliverable] that:
1. Align with our positioning as [brand position]
2. Address the customer pain point of [specific problem]
3. Incorporate our campaign theme of [theme]
4. Include a clear call to action that drives [desired action]
Present options in a table with columns for [Option, Key Benefit, Target Audience Segment]
📌 [RESOURCE] Your Guide To Better Prompting, With Frameworks That Produce
🧐 The Million-Dollar Question
How are you measuring AI's impact on your team's performance?
Most companies are stuck in the "it feels faster" zone rather than tracking concrete metrics. P&G's study suggests that setting up proper measurement frameworks is worth every minute.
Want to discuss how to measure AI's impact on your marketing team? Join my free "Ask Alec" session on April 15th at Noon ET [Register Here].
Cheers,
Alec
P.S. Are you treating AI as a tool or a teammate? Hit reply and let me know— I read every email and will share the best insights next week!
