Hello, hello,
Happy New Year!
I’m kicking off your first MA read of ‘25 with a 2024 AI in Marketing ‘Wrapped’….
Thanks to over 7,000 of you, here’s what we know about how marketers used AI for marketing in 2024…
🥇You Use AI Most For…
Helping you with your Content Writing. And you’ve tried a multitude of AI apps, but ended up ditching them for ChatGPT.
😵💫 On Average, You Downloaded…
21 unique AI apps over the course of the year (knowingly or not), but ended up keeping only a handful.
🎄 Your Top Wish-Listed Items…
AI for voice search, AR/VR integration, and deeper predictive insights.
🕺🏻Your Most Used AI Tools of ‘24 Were…
ChatGPT, Jasper AI, and Canva's Magic Design.
✔️ 85% Of You Used AI Tools To…
Generate social media posts, blogs, and video scripts.
🚀 You Spent…
3,842 minutes fine-tuning prompts (that's 64 hours of telling a robot "make it more concise.")
👀 68% Of You…
Plan to invest even more in AI in 2025
Here’s to the next chapter of marketing better with AI.
Alec
