Your AI in Marketing Wrapped For 2024

Hello, hello,

Happy New Year!

I’m kicking off your first MA read of ‘25 with a 2024 AI in Marketing ‘Wrapped’….

Thanks to over 7,000 of you, here’s what we know about how marketers used AI for marketing in 2024…

🥇You Use AI Most For…

Helping you with your Content Writing. And you’ve tried a multitude of AI apps, but ended up ditching them for ChatGPT.

😵‍💫 On Average, You Downloaded…

21 unique AI apps over the course of the year (knowingly or not), but ended up keeping only a handful.

🎄 Your Top Wish-Listed Items…

AI for voice search, AR/VR integration, and deeper predictive insights.

🕺🏻Your Most Used AI Tools of ‘24 Were…

ChatGPT, Jasper AI, and Canva's Magic Design.

✔️ 85% Of You Used AI Tools To…

Generate social media posts, blogs, and video scripts.

🚀 You Spent…

3,842 minutes fine-tuning prompts (that's 64 hours of telling a robot "make it more concise.")

👀 68% Of You…

Plan to invest even more in AI in 2025

Here’s to the next chapter of marketing better with AI.

Alec