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Hey hey! 👋🏻
We all have crises of confidence.
I'm beginning to think I’m using AI wrong.
The quest for time savings and efficiency leads to AI slop, especially if you're doing a creative task.
Let's take writing.
This email used to take me 4-6 hours on a Sunday.
I boasted to my wife when I got it down to an hour and a half.
Took me six months of work to craft the workflows.
And fundamentally, it killed my joy of writing.
So, I stopped. Now you get one email a week instead of three, and my joy returned.
We all want our 40% better, and for email (which I hate), I’m ruthlessly using AI and automation. I get several hundred emails a day and most of them are useless so I use ChatGPT to prioritize responses and sort them every day. This turns an energy sucking task into a happier me.
But for writing, AI is now an editor with a light touch and a deep research partner.
In my classes, I warn students not to kill their brand superpower.
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Please don't let AI kill it.
Instead, go play.
I want you to enjoy using AI.
Go waste some time making memes, cartoons for your kids, ugly ads…wherever your heart takes you.
Along the way, you're building AI skills. When the time comes, you can decide: are you going for 40% more, 40% better, or 40% more amazing?
It's not binary. There are more ways to use AI than anyone can comprehend.
I’m just committed to being professional at it. AI slop wastes everyone's time. Yours and mine.
Find your joy, and along the way, you might get your 40% too 🙂
Alec
