🔥 News You Can Use: Amazon + Netflix
Starting Q4 2025, you can buy Netflix's premium ad inventory directly through Amazon DSP across 11 countries.
This isn't just another partnership; it's Amazon accelerating its CTV conquest.
Why This Matters: Most brands are sleeping on video on Amazon. This gives YouTube and the TradeDesk a legitimate competitor worth testing for your brand.
📊 By The Numbers: Amazon's Ad Empire
$15.7B ad revenue in Q2 2025 (+22% YoY)
11 countries for Netflix integration rollout
94 million new viewers you can reach
Recent Roku partnership adds massive CTV household reach
Amazon now competes directly with Trade Desk (whose stock dropped 10% on this news)
💡 What This Means for Your 2025 Media Strategy
1. Simplified CTV Buying
Quick Win: Audit your current CTV spend. If you're using 3+ platforms, Amazon DSP could consolidate and reduce overhead.
2. First-Party Data Advantage
Amazon's shopping data + Netflix viewing data = powerful targeting combinations
Action Step: Test "purchased baby products" + "family content viewers" for better household targeting than demographics alone. It works for lead generation too.
🎯 Tactical Playbook: 3 Ways to Leverage This
Play #1: Test Amazon
Budget: You no longer need $50K; you can test with as little as $8K
Target: High-value segments using Amazon's purchase data
Measure: Brand lift + conversion tracking via Amazon Attribution or better a 3rd party (Triple Whale, Northbeam, Etc)
Play #2: The Roku + Netflix Combo
Strategy: Use Amazon's Roku partnership + Netflix inventory for maximum reach
Benefit: Reduced audience duplication with better frequency management
Timeline: Available now (Roku) + Q4 2025 (Netflix)
Play #3: The Consolidation Move
Audit: Your current DSP relationships. The Trade Desk has gotten expensive and can be sloppy regarding ad fraud.
Calculate: Platform fees + operational overhead across DSPs
Decision: Where does Amazon fit?
Go BTS with the Amazon team this Thursday - from fixing unprofitable SKUs to boosting rankings and cutting wasted ad spend.
Know What’s Really Working on Amazon from an Agency in the Trenches.
⚠️ Watch-Outs & Limitations
Premium Pricing: Netflix inventory won't be cheap. Test incrementality.
Limited Creative Control: You're buying into Netflix's / Amazon experience, not creating your own
Data Dependency: Full value requires leveraging Amazon's first-party data ecosystem
👀 The Bottom Line
Amazon isn't just adding Netflix; they're executing the same playbook that killed cloud competitors with AWS.
Their Strategy: Build the most complete platform, undercut on price, leverage first-party data others can't match. You benefit.
Get testing,
Alec
