On Today’s Menu🍴

• Ad Fraud & AI

• Must-Reads for Advertising in 2025

• Your coffee order?

Ad Fraud & Compliance With AI…

Hey there, 👋

My top marketing prediction for 2025?

There will be two types of marketers entering the new year…

😰 Those who lose money to sophisticated ad fraud & poor AI compliance; and

💪 Those who know how to spot and stop it.

We’re going to spend December recapping our year together. ✨ 

After helping dozens of companies protect their IP and Ad spend this year (and teaching this at UNH), I've compiled a list of ‘Must Reads’ for a better 2025 with AI in Marketing.

The Must-Reads for Advertising with AI in ‘25

First, The Basics You Need to Know 📚

I wrote "Big Issue: Ad Fraud" after seeing three of my students lose sleep over fraudulent traffic. Here's why this matters more than ever.

The Threats You Can't Ignore 🤖

In "Ad Fraud: Bots You Need To Know", I broke down the five types of bots that are probably draining your budget right now. The scariest part? Two of them look exactly like real customers.

Red Flags to Watch For 🚩

"7 Alarming Ad Signs You Can't Ignore" came from a real conversation with a client who was losing $10K/month without realizing it. These are the warning signals I taught them to spot.

Your Protection Plan for 2025 🛡

The "Your AI Compliance Guide" and "AI Legal Issues Checklist" were written back-to-back after consulting with my legal team. Consider this your practical handbook for staying safe while using AI in your marketing [links].

Looking Ahead to 2025 🔮

"Stay One Step Ahead: Avoid Becoming a Victim" is possibly the most important piece I wrote this year.

It's your roadmap for a happier 2025.