Hello...Hello! 👋🏻
Code leaks confirm it: GPT-5 drops in August.
References to "gpt-5-reasoning-alpha-2025-07-13" with "reasoning_effort: high" show final testing is done. Microsoft's already scaling servers. This isn't hype…it's happening.
Why This Matters
Think of GPT-5 as GPT-4o + o3 + 10x the memory in one model. No more choosing between speed and reasoning. No more hitting context limits halfway through your brand guide.
Three Game-Changers:
1M token context = Your entire brand bible, competitor research, and Q4 strategy in one conversation
Unified reasoning = It thinks before answering complex strategy questions
Three tiers = Mini for quick edits, Full for campaign strategy, Nano for embedded tools
AI Action-Takers ⚡️🧠
We’re busy creating something special.
As we do, each week some of our AI resources are going to ✨disappear.✨
This Friday: A Marketing-Data Quality Checklist and The Team AI Enablement Coach Framework leaves. You won’t be able to download them after Friday. 😪
Your Prep Plan:
Week 1 (This Week):
Compile your larger data sets: top-performing content/ads/emails, competitor intel, and industry strategy sources
Load into Google Drive/DropBox/OneDrive so your data is ready
Week 2:
Build content libraries organized by context (brand voice, campaigns, competitive analysis)
Set benchmarks: How long does X marketing work take now?
Launch Week (Mid-August?):
Run side-by-side tests: GPT-4o/o3 vs GPT-5 on the same prompt
Update your prompts and templates to include this expanded context
Document and Share:
What is working better?
What needs more QA, better data, and reworded prompts
Share the wins
Rework what's broken
Everyone will rush to try GPT-5.
My teams will be ready. Will yours?
Each week, I see the gap grow between those who are on the AI-first path and those who are lost in the wilderness of the next shiny tool.
Where do you want to be?
I’m not saying you need to be first, but I’m saying be intentional. Google was the 3rd wave of search engines and did quite well. 👀
ChatGPT is growing 5.5X faster than Google. Will it deliver 5X the value for you?
Cheers,
Alec
P.S. Something exciting is coming for all you AI-Action Takers. Watch this space. ⚡️🧠
