ChatGPT Released Its Reasoning Model Called o1-preview. The First AI Model With Complex Reasoning Capabilities. 🤔

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At a recent conference, a fellow marketer asked me, “Why should I use AI? My job isn’t going to pay me extra for learning how to use it.”

It’s a valid concern—employers may not offer additional compensation for utilizing AI tools like ChatGPT. In fact, many discourage its use. But let’s reframe the question: Why should you use AI in Marketing?

The simple answer is this: AI can help alleviate the burden of mundane, time-consuming tasks, allowing you to redirect your efforts toward more impactful work. Think of AI as automation that can potentially save you 30% of your week, giving you the freedom to focus on what truly matters to you.

While skepticism is appreciated, it’s important to recognize that AI has the potential to give us back time. The extent to which it does so ultimately depends on how we harness its power.

Case in point: the AI industry has reached a staggering $3 billion in revenue in 2023, surpassing the 10 years it took Software as a Service (SaaS) tools like Salesforce and Hubspot to achieve the same milestone.This impressive feat underscores AI’s rapid expansion and potential within the market. By keeping a pulse on industry revenue trends, marketers can gain valuable insights into the shifting landscape and emerging opportunities. Stay tuned for more updates on the evolving AI industry and its impact on marketing strategies.AI and Humans 🤝

Humans love thinking in duality – black or white, good or evil, AI or humans. More realistically, I believe in the future where AI and humans work hand in hand. Why? It all comes down to ethics, the potential for bias, and our need for regulation.As an optimist, I’m confident that the combination of human creativity and AI will prevail. Early research indicates that AI benefits our less skilled team members the most, and that’s something to be excited about.I had to learn to type on old-school typewriters, my daughter will have to learn how to communicate with AI. You can talk to ChatGPT 4X faster than you type. Are you ready to embrace this change?

Get Better at AI 💫

Looking for a quick way to practice AI?

In the car?

Download ChatGPT’s mobile app.

It’s a great way to learn about AI and try it out with real-life examples. You can use ChatGPT’s voice function to talk while you’re on the move, lounging around the house, or hard at work. The best part is you can pick up the prompt on your desktop! On Friday, we’ll be diving deep into OpenAI’s new GPT-4o and see how it stacks up with Google’s Gemini. 

AI’s Revenue Potential 🤑

Ever heard the saying “follow the money”? Turns out, when it comes to tracking industry growth, it’s often better than relying on press releases or formal announcements.