Alec Newcomb
March 28, 2025
In partnership with
OpenAI dropped their new image generator this week, and while the industry is buzzing, I want to cut through the hype and focus on what actually matters: how can this make your marketing more efficient?
The bottom line? The "floor" for acceptable visual content is rising fast…
Let’s dig in. 🍽️
Why pay $10 - $120 monthly if you can get most of the functionality in one model from ChatGPT?
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I was using ChatGPT for storyboards for my team and would then go to Midjourney to upscale or refine them.
Now, for many marketers, the flow will simply be ChatGPT > Canva. 🙌🏼
This transforms it from a toy to a tool. 🪀 > 🔨
While it's slower to render an image from my early testing, you can quickly create Memes and other quick social media content.
Good things are worth waiting for. 🧠🤖
🧠 Here's how I'm thinking about this: There are now 400 million ChatGPT users who have a Mid-Journey-like tool. There's going to be a lot of images, memes, and visual content created.
‼️ The danger with this relaxed new model by ChatGPT is lawsuits. We're going to have to see how the court cases play out, but it's something to keep an eye on.
🔮What I’m doing as a marketer, in light of these ChatGPT Imagery updates:
👉🏼 I'm going to start talking to it right away so it figures out my voice prompts. It should make up for my lack of Adobe Photoshop skills. 😌
👉🏼 Since ChatGPT is integrated into many of my workflows through Zapier, I see these for making my life easier:
Integration advantage: ie, Competitive ad review to a New Ad storyboard
Workflow simplification: One tool instead of multiple subscriptions and interfaces
Brand consistency: Generate images with proper logos, taglines, and messaging.
Context switching: No more going between ChatGPT and Mid-Journey
Collaborative working: Everyone will be testing a lot more creative. Less meetings, more creative output as we can workshop it as a team in real time in one go.
With 400+ million users now having access to high-quality image-generation capabilities, we're about to see a massive democratization of visual content creation.
This means:
Higher visual quality baseline: The "floor" for acceptable visual content is rising, fast.
Strategy and 'Taste’ become more important: When everyone can create decent visuals, your strategic approach, offer, emotional hook, framing, and messaging will need to differentiate you.
Experimentation opportunity: Test visual concepts quickly without design bottlenecks.
If you have ChatGPT Plus: Test the image generator this week with one specific marketing asset you need.
If you're paying for multiple tools: Evaluate your current design stack and identify potential redundancies to save time and context switching.
For team workflows: Document a simple ChatGPT image prompt template your team can use for consistent results.
"Create a square Instagram post for our coffee shop featuring our new pumpkin spice latte. Include our tagline 'Morning Magic in Every Cup' clearly visible on the image. Style should be warm autumn colors with steam rising from the cup."
For the perfect caption to go alongside your graphic, use this:
"Generate a Facebook ad image showing a professional woman using a laptop with our app interface visible on screen. Include our logo in the corner and the text 'Work smarter, not harder' as an overlay. Use our brand colors: #3A86FF and #FFFFFF."
"Create a blog header image showing the concept of AI marketing automation. Include the title 'How AI is Transforming Marketing in 2025' in a modern sans-serif font. Style should be professional with blue and purple tech elements."
Need to know how to prompt better?…
📌 [RESOURCE] Your 2025 Prompt Framework
Let me know which applications you're most excited about!
Personally, I'm interested in how you're using this for ad creative testing.
P.S. Want to get better at Image Generation? Join your peers as part of my UNH class next week on Marketing AI.
