Hello…Hello,
Marketing AI land continues to accelerate... Leading the charge this week is 12 days of Open AI with their release of SORA.
Why Should You Care? 💭
Many marketing teams I speak with find video creation time-consuming and expensive. Yet, our buyers are spending an increasing amount of time engaging with video content.
Here's a game-changer: A client of ours just reduced their per-spot video cost from $6K to $300 this week. 🤤
The Days of Expensive Video Production Are Over, Thanks to Sora’s AI-Powered Capabilities
Storyboard: Organize and edit your video on a timeline, making it ideal for ad creation.
Remix: Modify elements of existing videos/ads to rework scenes to create A/B/n versions.
Re-cut: Automatically extend scenes by isolating the best frames, so you can create smoother transitions.
Blend: Combine two videos into one seamless clip.
Looping: Create videos that repeat seamlessly, great for backgrounds or any content needing continuous motion.
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Some Sora Reviews From People I Know and Trust… 😌
"But What About Legal Issues?" 🤔
If your AI-skeptic boss is worried about Hollywood lawsuits, here's their reality check: The video AI revolution is already happening.
A small sample of players:
Runway for generative AI video
Descript that I can even make a great video with.
Wondershare Filmora for polishing video with AI tools
Capsule for enterprise clients
Synthesia for when you need a talking head
The Bottom Line 📈
Every competitor is about to have passable video content with these tools—and now, so can you.
