Hello…Hello,

Marketing AI land continues to accelerate... Leading the charge this week is 12 days of Open AI with their release of SORA.

Why Should You Care? 💭

Many marketing teams I speak with find video creation time-consuming and expensive. Yet, our buyers are spending an increasing amount of time engaging with video content.

 Here's a game-changer: A client of ours just reduced their per-spot video cost from $6K to $300 this week. 🤤

The Days of Expensive Video Production Are Over, Thanks to Sora’s AI-Powered Capabilities

• Storyboard: Organize and edit your video on a timeline, making it ideal for ad creation.

• Remix: Modify elements of existing videos/ads to rework scenes to create A/B/n versions.

• Re-cut: Automatically extend scenes by isolating the best frames, so you can create smoother transitions.

• Blend: Combine two videos into one seamless clip.

• Looping: Create videos that repeat seamlessly, great for backgrounds or any content needing continuous motion.

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• “Q5” is a key post-holiday shopping period

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Discover CTV performance on Roku

Some Sora Reviews From People I Know and Trust… 😌

• This Video is AI Generated! SORA Review

• MIT Sora Review

"But What About Legal Issues?" 🤔

If your AI-skeptic boss is worried about Hollywood lawsuits, here's their reality check: The video AI revolution is already happening.

A small sample of players:

• Google Veo

• Meta Movie-Gen

• Runway for generative AI video

• Descript that I can even make a great video with.

• Wondershare Filmora for polishing video with AI tools

• Capsule for enterprise clients

• Synthesia for when you need a talking head

The Bottom Line 📈

Every competitor is about to have passable video content with these tools—and now, so can you.