The Best AI Courses for Marketers 🙋🏻♂️
With AI accelerating, I've refined my selection criteria to focus on courses that deliver real value:
2025 Updates – Content refreshed within the last 6 months to reflect current algorithm changes and platform updates
Practical Implementation – Real-world projects with downloadable templates, prompt libraries, and frameworks
Industry Recognition – Certifications from OpenAI, Microsoft, Meta, NVIDIA, and top universities
Community Validation – High ratings and reviews from actual marketing professionals
🤖 Getting Started with AI
OpenAI Academy (NEW for 2025)
OpenAI launched its official Academy in 2025, offering completely free access to AI education.
ChatGPT at Work – Learn to automate routine marketing tasks like email drafting and data analysis
AI for K-12 Educators – Custom GPT creation for content automation (applicable to marketing teams)
Developer Build Hours – More Technical labs for integrating OpenAI's API into marketing workflows
NVIDIA Deep Learning Institute (Enhanced 2025)
NVIDIA expanded its free course catalog significantly:
Generative AI Explained – Still the gold standard 2-hour introduction
Building RAG Agents with LLMs – NEW course on Retrieval Augmented Generation
Anthropic's AI Fluency Course (BRAND NEW)
Claude AI's launched a comprehensive free 3-4 hour course on AI fundamentals, developed with university professors. This free course covers practical AI applications and ethical considerations essential for marketers.
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
🎯 AI Marketing Courses (Updated)
Top-Tier Free Options:
1. Digital Marketing with AI (University of Maryland via Coursera)
Updated March 2025 with and 4.6/5 rating.
2. AI for Marketing (HubSpot Academy)
Enhanced with new AI tool integrations covering customer segmentation, lead scoring, and automated campaign optimization.
3. AI in Digital Marketing (FREE)
Self-paced course with 79,000+ enrolled students with a 4.4 rating
4. Microsoft AI Fundamentals (AI-900) – Updated May 2025
Major updates include new Azure AI Foundry sections.
🔍 Free SEO Courses (Latest Updates)
1. Semrush SEO Crash Course with Brian Dean (2025 Edition)
50-minute course with proven ranking strategies and updated algorithm insights.
2. Ahrefs SEO Course for Beginners (Updated 2024-2025)
2-hour comprehensive course covering fundamental SEO concepts with practical exercises.
HubSpot Academy's free SEO Certification Course teaches practical SEO strategy—from keyword research to reporting—for 250,000+ certified professionals worldwide.
📱 Free Social Media Marketing Courses
1. Meta Blueprint (Continuously Updated)
Self-paced, role-specific online training to help professionals enhance their branding and marketing skills
2. Hubspot Certification Course (Free)
📝 Content Marketing Courses (Major Additions)
1. Advanced Content Marketing with Brian Dean (FREE via Semrush Academy)
Focus on AI-enhanced content strategies and automated workflow creation.
2. Content Strategy Course (Paid CXL)
Business-focused content marketing with ROI measurement and conversion optimization.
3. The Strategy of Content Marketing (FREE UC Davis)
670K students and 4.5 rating, 4 Hours
🎥 Video Courses (Enhanced 2025)
Visual Content Creation:
1. YouTube MultiMedia Storytelling (FREE)
4 Lessons and 40 Minutes.
2. Canva Design School (2025 Updates)
Design School aims to equip users with practical skills in graphic design and modern digital tools, making design education widely accessible.
3. Figma Design System Course
The course guides readers from foundational concepts through to building and documenting a complete design system.
🚀 Advanced AI & Tech Courses (New Additions)
For Technical Marketers:
1. Microsoft Learn AI Hub (Major 2025 Expansion)
Comprehensive AI learning covering Azure AI services, GitHub Copilot integration, and business applications.
3. Building an AI-Enabled Organization ($765)
Through real-world examples, this Stanford course provides essential competencies in AI, data analytics, and technology integration.
4. MIT OpenCourseWare AI Courses
Free access to MIT's AI curriculum, including machine learning, computational thinking, and AI ethics.
Get Your AI Marketing Questions Answered—Live with Alec
The next Ask Alec session is around the corner, and this time, the ScaledOn Media team takes the lead.
They’ll break down what’s actually working in paid media in 2025…and what red flags to look out for to avoid ad spend flop.
💡 Emerging Platforms & Tools (2025 Additions)
Specialized:
Actionable AI for Marketers ($750)
4.9 Rating 2-3 week cohort course on AI and automation.AI Red Teaming and Security Course ($1,495)
Week hands on course on AI security taught by 11 experts in the field.Two half-day virtual classes with me, diving into AI tools like ChatGPT, Bard, Midjourney, and Descript to create content for your brand-text, images, video, and more.
🎯 Final Thoughts: Maximizing Your 2025 Learning
Choose one focus area at a time 🎯
Set clear learning goals and deadlines (and tell your Mom/CoWorker)
Apply your new skills through live projects
Enjoy your summer. Grab a course and a bev and stay ahead of the curve.
Cheers,
Alec
P.S. Prefer learning 1:1? Book a 2hr 1:1 with me to get your AI upskilling roadmap sorted. 🤝
