Hello…Hello 👋🏻
Do you ever feel like your competitors are always one step ahead with high-performing content?
What if you could flip the script and turn their success into your advantage—fast?
Today, we’re sharing a quick win to transform competitor content into fresh, engaging blog posts. This isn’t just theory—it’s a step-by-step process my students use weekly.
Why Repurpose Competitor Content?
Competitor content signals what resonates with your shared audience. By repurposing what’s already working, you de-risk your efforts—especially considering that 95% of web pages get no traffic. 👀
✅ Save Time: Use proven topics as a springboard for better content and images.
✅ Boost SEO: Go deep—add a meme, video, or resource to elevate the topic across mediums.
✅ Position Yourself as a Resource: Infuse unique insights, data, and hot takes for a fresh perspective.
5️⃣ Steps to Repurpose Competitor Content Like a PRO
Pinpoint High-Performing Content
Use tools like BuzzSumo, SEMrush, Ahrefs, Grok on X, Instagram, Google Alerts, and Google Trends to find competitor content with high engagement.
Decode the Winning Formula
Don’t just skim—dissect. Identify themes, data points, and emotional or practical triggers that drive engagement. This is your raw material.
Reframe, Remix, and Expand with a Fresh Edge
Add new stats, a case study, or a step-by-step tip that’s uniquely yours. If they wrote a listicle, turn it into a deep-dive guide. If it’s a rant, counter with a solution-focused angle.
Stack on Unique Value
Add something they missed: fresh industry data, customer success stories, or practical takeaways your audience can use today.
👉🏼 Want to target your audience more accurately? Download our Customer Persona Template to refine your IDP.
Polish for SEO & CTA
Optimize with relevant keywords (use SEMrush or Google Keyword Planner) and end with a strong call to action: specific, urgent, and tied to your goal.
Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!
3️⃣ AI Prompts to Use
🔹 Prompt 1: Extract Key Takeaways
Purpose: Summarize core insights quickly.
Prompt: Act as a Senior Marketing Strategist for [Your Brand]. Summarize key insights from [Competitor Article] for a blog targeting pet e-commerce entrepreneurs. Identify three major points and suggest one unique angle to expand each into a [Blog, Tweet, Email], emphasizing ROI-driven strategies for pet product sales. Keep it concise, use bullet points, and maintain a professional tone.
🔹 Prompt 2: Reframe & Reimagine
Purpose: Flip the script.
Prompt: Rewrite key sections of [Competitor Article] using Social Identity Theory and Reciprocity Bias. Tailor it for small businesses, emphasizing cost-effective strategies and community-building. Present as a Twitter thread with bullet points and relevant hashtags.
🔹 Prompt 3: Develop a Contrarian Blog Post
Purpose: Challenge the status quo with a fresh perspective.
Prompt: Identify a controversial or under-discussed point in [Competitor Article] and create an outline for a contrarian email using Confirmation Bias, Reactance, and Loss Aversion. Frame counterarguments with credible data, include rebuttals, and end with a persuasive call to action.
🚀 Your 4-Step Quick Win Challenge:
1️⃣ Choose a Competitor Article → Pick a high-engagement piece from your niche.
2️⃣ Run AI Prompts → Use the prompts above to generate a draft outline.
👉🏼 For a Complete Guide to AI Prompts, upgrade to access the Ultimate AI Prompt Framework.
3️⃣ Customize & Enhance → Infuse your unique data, case studies, and insights.
4️⃣ Optimize & Publish → Tweak for SEO / Email, add a strong CTA, and hit publish.
Timothy Rogers
ScaledOn Media Manager
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