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I love watching people wrestle with AI. From students to CEOs, I see everyone struggling through the same progression: AI like Google → Exploratory AI → Operational AI → Native AI.
Unlocking AI's value is hard. Co-worker fear, IT caution, boss barriers, and lack of education are all real. But the biggest issue is time. AI requires a fundamental shift in how we think about TIME.
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Using AI like Google Takes No Change…
…It's what most do today.
You get marginal time savings (5-15%).
1. Workshop Mode
Some are exploring AI in workshop mode, crafting campaigns, social posts, images, research, and strategy. Tool-centric, micro-managing, still task-switching, no prompt library, poor context control, low repeatability. They're frustrated they didn't get more done, but they're building skills with every turn. Creating cool code snippets, GPTs, and HTML outputs used for a few weeks. They have the bug and realize that AI is a Skill, but struggle proving consistent ROI.
2. Operational AI
A few are going Operational. Building AI factories. Process rules. No shiny tools, they're still using ChatGPT 4.1 for its large context window, loading 150 reports while others struggle with 20. They see the end of current software tools. Change is accelerating. Two days of work becomes a week's output. They're getting poached, doubling or tripling salaries because they help companies scale at 48% less cost.
3. AI-Native
Then 2% have gone native. Maybe hiding from IT or running companies that are truly AI-native. Each week they move faster as tooling improves and costs decline. They've abandoned legacy systems. Their world is Claude Code in four parallel terminals, Cursor featuring multiple AIs, and dreaming of n8n.io flows. They think in years, redesigning work to be AI-native. Yes, there are setbacks. Yes, it's held together by duct tape. But once you work this way, you can't unsee it. When organizations fight the AI-native, these people walk as…as they have embraced that AI is the new utility, not a tool.
Where Are You? Where Do You Want To Be?
Pick your place on the AI curve. Google was not the first search engine (AltaVista); it was the 3rd. You don’t need to be an early adopter. Maybe you want Salesforce to serve AI to you via Agent Force.
I’ve gone native. As I can’t unsee a future working with AI in parallel.
Cheers,
Alec
P.S. What does AI Native look like? > Watch This. 📹
