• MarketingAlec
  • Posts
  • 🎨 Why Brands MUST Scale Creative in the Age of AI

🎨 Why Brands MUST Scale Creative in the Age of AI

The data behind why creative volume is your biggest competitive advantage in 2025

Author

Alec Newcomb
May 23, 2025 • Reading Time: 5 minutes

In partnership with

Hello...Hello! 👋🏻

The numbers don't lie: Meta and Google Ad costs are up 40-60% since 2020.

For many brands, this creates an existential threat. When your customer acquisition cost exceeds your lifetime value, your business model breaks.

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

The Ad Crisis of 2025 📉

When Meta CPCs rise 60% and Google's up 40-60%, you have exactly two choices:

  1. Keep raising prices to customers (and watch sales slow)

  2. Reinvent your creative workflow with AI to drastically increase output and efficiency.

The Three Fundamental Shifts 👀

To achieve these results, we need to make these core mindset changes:

  1. Volume Over Perfection - Stop seeking the "perfect ad" and start testing more variations for Meta and Google's Algorithms to chew through. This has been hard for me and many organizations to embrace but 342% sales increase from 20X more AI video creative showed me the way.

  2. Human + AI Collaboration - AI handles the busy work, humans handle the empathy and creativity. LLM’s hallucinate. Just this week major newspapers published a list where only 5 of the 15 books were real! Humans need to be active partners with AI.

  3. Test-and-Learn Culture - Make decisions based on data, not on gut opinions. This is hard for teams to embrace but in an age of algorithms the only way to consistently win is rigorous testing.

The Path Forward: Your 90-Day AI Creative Plan 📝

Month 1: Choose one channel (I suggest Meta) and A/B test a new AI-native creative process vs what you are doing today. You won’t get it right on the first go but by day 90 I have yet to see a brand without better metrics.

Month 2: Scale successful concepts with deeper audience segments. We are here to connect with the consumer where they are. Make sure your account structure is correct for your industry. Need help? Contact Iulia.

Month 3: Expand to additional channels (YouTube, TikTok, Amazon, OTT, TV) with learnings from your initial tests. Each channel has its quirks so don’t just copy and paste.

Where to Start? 🤔

Look at your marketing metrics and identify where you're seeing declining performance due to rising costs.

That's your starting point. 📌

🤔 If you wait until your competition masters this, you'll be at a structural disadvantage.

How will you reinvent your creative process in the Age of AI? Hit me back as I love to hear your experiences.

Iulia, who knows more about mastering this challenge, is hosting a live workshop on Wed 5/28 at Noon EST. 

Cheers,

Alec

P.S. Happy Friday. I’m off to enjoy lake life with a three-year-old and a black lab. 🙂

background