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Hello...Hello!
While we were all focused on ChatGPT, Grok, Google quietly released Gemini 3 on Tuesday.
It's a big deal.
Not because it's the "best" (though the benchmarks are impressive). But because it signals Google can close the gap on GPT.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The Race Just Got Interesting
Gemini 3 arrives just 7 months after Gemini 2.5 and less than a week after OpenAI released GPT 5.1. The pace is absurd and your team is unprepared for all this change.
But here's what caught my attention:
🧮 Math Performance: 23.4% on MathArena Apex (state-of-the-art for frontier models)
🎓 PhD-Level Reasoning: 37.5% on Humanity's Last Exam and 91.9% on GPQA Diamond
What Changed
According to CEO Sundar Pichai, Gemini 3 is "built to grasp depth and nuance" and requires "less prompting" to get what you need.
The biggest shift? Better context understanding.
Instead of over-explaining your request, Gemini 3 figures out intent faster. For marketers juggling 15 tabs and 47 tasks, that time savings compounds.
Plus: Generative UI
Gemini 3 can now generate both content AND entire user experiences—web pages, tools, and applications "automatically designed and fully customized in response to any question or prompt".
Think: Google is going to put this in Adwords and just build out your funnel.
Why This Matters to You
Historically when Google, Amazon, OpenAI, and Anthropic battle it out, you win:
✅ Prices drop (remember when GPT-4 cost 10x what it does now?)
✅ Features improve faster (all three just shipped major updates in 60 days)
✅ Life get better (competition forces innovation)
But here's the catch: AI proliferation creates decision fatigue.
My take: Don't chase every new release. Or your team will revolt like mine did this week (too much, too fast).
Google Antigravity?
Google also launched Antigravity, a new agentic coding platform that combines a ChatGPT-style prompt window with a command-line interface and browser.
If you've ever thought "I wish I could just describe the landing page I want and have it built", that future just got closer.
Not ready for prime time yet. But it tells us that Google is going to fight on all fronts and not just let Anthropic and OpenAI battle it out.
Why Google Closing the Gap Matters
For 2 years, ChatGPT has dominated mindshare. OpenAI hit 800 million weekly while Google played catch-up.
But Gemini now has 650 million monthly active users, and it's baked into Search, Gmail, Docs, and every Google product. Plus, the leading model with 1 million tokens of context which for us marketers is huge.
The strategic shift: AI is moving from "tool you visit" to "utility you use everywhere."
Google's distribution advantage is massive and now it’s pushing back on ChatGPT significantly.
The AI landscape just got more competitive. That's good news for everyone building.
Except maybe for your team's decision fatigue.
Happy Friday,
Alec
P.S. Too many AI options? Focus on one tool for 90 days. Master it. Then evaluate alternatives. Depth beats breadth every time.
