Happy Wednesday, 👋🏻
Maybe you're disappointed in GPT-5… Maybe you're thrilled with it.
Those are just trees in a much larger forest.
GPT-5 just dropped for free to a billion of us.
There's a gal in India or maybe Nigeria who just got the leading AI assistant on the planet for free. 💸
She used GPT-5 for 60 hours last week on three accounts to get around the usage limits. Getting good at understanding when to use which model, what kind of context to feed it, and how you should chunk content into it. On a cell phone in the dark.
We’re Serious About Actionable AI⚡️🧠

The team’s busy creating something special for all you action takers.
As we do, each week a couple of our resources are going to ✨disappear.✨
This Friday: Team AI Upskilling Sprint Planner and The Team AI Upskilling Sprint Planner leave. You won’t be able to access them individually after Friday. 😪
Every week, I hear the excuse, "I just didn't have time."
…To try GPT-5…
…To get my prompts organized…
…To customize my instructions...
That's okay.
I get it, you're busy and AI’s ‘just not that important…’
But I’m going to assume there are, what? 20% of the 1 billion who got ChatGPT 5 for free last week, that are.
And they're busy. They're focused. Because if they can move up the value chain from $5 an hour to $25 an hour, it's a big deal for them and their families.
While we were debating whether IT would approve our Zapier integration, they just got handed the new electricity.
For free.
Alec
P.S. Ipsos data for the skeptics.

Ready for ChatGPT 5 on your marketing team?
Explore tools like ChatGPT, Claude, Midjourney (images), and Descript (video) in this hands-on intro course. Learn alongside fellow marketers as Alec guides you through using AI to create text, images, and video content you can apply right away.
Dates:
Session 1: Wed Sep 17, 2025
Session 2: Fri Sep 19, 2025
Hours: 9:00AM - 12:00PM
Location: Live Online (USA Eastern Time)

👉 Learn with peers. Be ChatGPT 5 Ready.




