Welcome to 2025 - Your Year of 40% Increased Productivity🕺🏻

Ready for a groundbreaking year in AI and marketing? It's going to be one hell of a ride. Buckle up, and let’s make it a 40% more productive one.

Oh, and hello to our 1,052 new readers - Welcome aboard!

You've been sending in some great questions (I read every email reply), and I’ll tackle a few in this week’s Wednesday Quick Wins. 👇

10 Quick Wins to Start with AI in Marketing for 2025

Download your own handy Cheatsheet, here.👈🏼

• Leverage ChatGPT as Your Main LLM

  • Use ChatGPT as your primary platform as it continues to have the best time ROI, especially if you are on a Mac/iPhone (Download the App - it's a game changer). 

  • On Windows? OpenAI is still top-notch, but explore Copilot if your workplace offers a paid account for free.

• Always Use a Paid Account

  • Privacy is better safeguarded in paid tiers. Handle sensitive info (health, client data, etc.) with care.

    For more on data sensitivity and AI, check out this article I wrote after the question was raised again and again during one of my ‘Ask Alec’ sessions.

• Integrate AI into Your Daily Workflow

  • There are many ways to do this depending on work/school/home needs. My #1 way is to get set up to talk to ChatGPT on your phone and computer. I talk to ChatGPT in the car, at my desk, on walks, and even in meetings. 

• AI is an And Equation, not OR. 

  • Research shows us that AI works better with you. You work better with AI.

• It’s not you, it's your Prompt. 

  • If you are not getting results, give the AI a [ Role], [Task Description] in [Context] with [Specific Requirements] and avoid the following [Boundaries], then QA the response or ask it to explain its reasoning/list sources.

• Using AI is a Skill. You can grow it in 2025 via 

  • Education > Training > Practice > Experience. 

• Start Small - Don’t get overwhelmed. 

  • Eat the Elephant one bite at a time. Time block 30 minutes, once a week on your calendar for testing and learning AI. 

• Automate the Boring Stuff 

  • Notion = second brain. 

  • Zapier = automate everything else.

• Prepare for Change by having clear frameworks and goals. 

  • Link to Eisenhower AI Framework

• Test, Learn, Repeat 

  • No one’s an expert its moving too fast—just keep testing.

  • What are you testing this week? 

News You Can Use 📰

• AI Skeptics, Meet Reality: Rumors of a Getty-Shutterstock merger—AI is already reshaping stock photos.

• More ChatGPT Magic for Mac Users:With Siri, With more Apps, and it can see your desktop

UpSkill 📚

GA4 Misconceptions: Start 2025 by getting the most out of Google Analytics 4. As AI needs your clean first-party data.

Tools I’m Testing this Week 🧪

Flow Voice for Mac as it allows me to talk to any application on my Mac. So far, its solid, and at 140 WPM beats my typing. If you are on a budget I expect this to get folded into many more core LLM’s but for now its helpful.

Join Me Friday for a Deep Dive: My 15-Minute NotebookLM Setup and how I use it.

Until Friday,

Alec

P.S.

Hug your parents for me

And try making a song with Suno for your kids.

P.P.S. If you found this valuable, I'd appreciate you forwarding it to another marketer. It'll take you 8 seconds. I spent 3.5 hours putting this email together.