Hello, hello!
Thinking about launching a new brand or giving your business a facelift—but short on time? (Let’s be real, who isn’t?)
AI will be your best friend. 🎬
I’ve put together a step-by-step guide to building a brand moodboard—starting with competitive analysis (trust me, it’s more fun than it sounds) and ending with logo creation from scratch.
With the AI tools recommended, you’ll get it done faster, better, and cheaper.
Let’s go. 🎢
Step 1: Research – Persona and Competitor Analysis 🔍
Why It Matters: Competitive research isn’t just homework—it’s your secret weapon.
Understanding what your competitors are doing (and what they’re missing) gives you a strategic edge.
Here’s why:
✅ Spot Industry Trends – By using Google Trends, BuzzSumo, and Answer the Public, stay ahead by knowing what’s resonating with your audience.
✅ Stand Out – Ask ChatGPT to identify overused trends so you can zig where they zag.
✅ Find Gaps & Opportunities – Get ChatGPT to do a gap analysis between your old style guide and the trends you are trying to intersect.
Top Tools to Try:
🏆 ChatGPT for quick insights & competitive analysis
🔎 Perplexity AI for alternative research sources
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Step 2: The Look – Color Palette 🎨
Why It’s Important: Colors shape perception, mood, and buying behavior. (They sell.)
🔴 Coca Cola Red = Energy & Excitement – Feeling thirsty yet?
🔵 Facebook Blue = Trust & Stability – No wonder it’s everywhere.
💡 Pro-Tip: The right contrast can increase brand recall by 80%.
Prompt to Try:
"Based on the demographic and psychographic data of our target audience [Load PDF or enter manually] —including age, gender, cultural background, and psychological traits—identify the color palettes that are most likely to appeal to them. Provide insights into the emotional and perceptual associations these colors may evoke, and suggest how they can be effectively incorporated into our branding and marketing materials to enhance engagement and brand perception of [Marketing Alec]."
How Are You Feeling About AI in Your Day-To-Day Life?
- 😵💫 I'm Overwhelmed - So many tools. So much jargon. I don't even know where to start.
- 🫣 I'm Anxious - Will AI take my job? My partner's? Am I doing it right?
- 😐 I'm Skeptical - Is it really as powerful as everyone's claiming? Or is it another fleeting trend...
- 🤩 I'm Excited - AI has changed my work life already for the better. It does what it claims -saves me valuable time.
- 😤 I'm Frustrated - Nothing works as expected. I don't feel like I get anywhere with it.
- 😖 I'm Defeated - I've tried. I just don't think AI is for me.
- 😳 I'm Embarrassed - I feel like my peers keep having wins with AI, and I just can't figure it out.
Step 3: The Feel – Font & Typography 🔠
Why It’s Important: Your font = Your brand’s personality.
👑 Luxury brands? Sleek serifs (Vogue, Dior)
🖥 Tech brands? Clean sans-serifs (Google, Apple)
🎤 Gen Z brands? Playful and expressive (Rhode, Glossier)
💡 Pro-Tip: Keep fonts consistent across platforms—it’s the #1 overlooked branding mistake.
Top Tools to Try:
✍ Fontjoy & WhatFontIs – AI-powered font recommendations that align with your brand.
Step 4: The Face – Logo 🏆
Why It’s Important: Your logo is your brand’s first impression & lasting identity.
🚀 Nike Swoosh? Instant recognition.
🍔 McDonald's Golden Arches? Craving fries already.
💡 Pro-Tip: Simple is memorable. Thoughtful is timeless.
Prompt to Try - Creative Brief:
"Develop a comprehensive marketing brief for the creation or revision of our logo, ensuring alignment with our brand identity and resonance with our target audience. The brief should encompass the following elements:
Company Overview:
Provide a concise description of the company's mission, vision, and core values.
Highlight key products or services offered.
Project Objectives:
Clearly state the goals for the logo design or redesign.
Specify the desired outcomes, such as enhancing brand recognition, appealing to a new demographic, or reflecting a brand evolution.
Target Audience:
Detail the demographics and psychographics of the intended audience, including age, gender, interests, and cultural background.
Discuss how the logo should appeal to and resonate with this audience.
Competitive Analysis:
Identify primary competitors and analyze their logo designs.
Discuss elements to emulate or avoid to ensure differentiation.
Design Preferences:
Specify preferred color palettes, typography styles, and visual elements, considering the psychological impact of colors and design trends.
Provide examples of logos that align with the desired aesthetic.
Load Examples
Usage and Deliverables:
List all mediums where the logo will be utilized, such as digital platforms, print materials, merchandise, and signage.
Define the required file formats and variations needed (e.g., color, black and white, horizontal, vertical).
Timeline and Budget:
Outline the project timeline, including key milestones and deadlines.
Specify the budget allocated for the logo design project.
Additional Considerations:
Mention any legal requirements, such as trademark considerations.
Include any other pertinent information that may influence the design process.
Until Friday,
P.S. The next Ask Alec session is coming mid-month… and it’s a goodie. Keep your eyes peeled for the registration link which will hit your inbox in the next couple of days.