Hello...Hello! 👋🏻
Last week, I realized I've been making the same mistake I warn you about…
Moving too slow with upskilling our team at ScaledOn.
The agency space is brutally competitive, and while we'd picked Path Two (The Evangelist Accelerator) and were making good progress, it just was not fast enough.
For 6 months, the team has been running ScaledOn's AI adoption like an evangelist—finding champions, letting them learn organically, hoping it spreads.
The results? Inconsistent adoption. Siloed wins. Moving too slow.
The wake-up call? Watching competitors post YouTube videos showing AI workflows that are waaaaay ahead of ours. 😭
Sometimes the cobbler's kids really do need new shoes. (My father's family ran a shoe store in Boston…they knew this lesson well while feeding eight kids.)
Why the Evangelist Path Failed Us
✅ Found our AI champions
✅ They learned fast and got excited
✅ Started sharing knowledge
❌ No standardized processes
❌ Every department using different tools/process
❌ Champions burning out from AI extras + day jobs
❌ 6 months of inconsistent results
The Hidden Cost: While we were "learning," competitors were shipping.
The ScaledOn 90-Day Sprint 🏃🏻
We're switching to Path 3: The Sprint. Here's the plan:
Days 1-14: Assess
SEO Team: Where is the entire team? Not just the Champions.
Media Team: Using AI like Google → Creative automation pipelines
Amazon Team: Many great individual projects → Full team automation
Days 15-42: Educate + Accelerate
ChatGPT setup for every team member to Alec’s Spec. Audit and QA.
Department-specific prompt frameworks and libraries. Are junior team members using them?
Weekly 60-min sessions (mandatory, calendar-blocked) for all Managers & Leads
Days 43-70: Apply
Live pilot projects by Department:
SEO: 30% faster & better content delivery
Media: 30% more creative testing
Amazon: 30% more sales outbound
All at same net cost levels.
Days 71-84: Amplify
Create department-specific SOPs in Notion by role
Build client onboarding and Sales AI capabilities at the Department level
Scale across all team members. No one left behind. NO ONE.
One finance client came to us needing high-quality leads without blowing up their cost per lead. We built and tested a rotation of PPC campaigns—search, display, and industry-targeted funnels.
The Investment Reality 👀
Evangelist approach: 6 months, 200+ hours, inconsistent results
Sprint approach: 90 days, external coaching, better outcomes
Why we're choosing the sprint: We can't afford to be slower than competitors who are nailing this.
What This Means for You ☝🏼
Red Flags Signifying You Need a Sprint:
AI adoption stalled after initial enthusiasm
Team using different tools/processes
Champions are getting burned out
Competitors outpacing your AI capabilities
The Bottom Line 🫠
I've been so focused on helping others adopt AI that I neglected my own team. Don’t make my mistake.
P.S. I'll share our sprint results—the good, bad, and ugly—over the next 12 weeks. Because we all need to get better with AI.
