Hey there, happy Friday!

As I tell my UNH students, most folks aren't getting the full potential from their AI tools.

All the gear and no process?

I want to fix that, and help you win that 40% productivity boost in 2025…

Why ChatGPT? 🧠

Here’s why it’s my go-to language model:

• Frequent continuous improvements 🆕

• Leading capabilities across industries 🔝

• Dropping API costs 📉

• Solid multimodal features for text, image, and beyond 🖼️

• Consistently reliable outputs ✅

FYI: (My #2 is Claude and My #3 is Google Gemini)

The 2025 ChatGPT Power-User Setup 🚀

Step 1: Get the Right Account ✔️

• ChatGPT Plus ($20/month): Ideal for marketers and personal accounts.

• ChatGPT Team ($25–30/user/month): Best for collaboration.

• Pro Mode: Go for this if you’re a coder, scientist, or need advanced functionality.

🔗 Don’t have a paid account yet? Visit the OpenAI Website to upgrade.

Step 2: Essential Account Settings ⚙️

• Turn on chat history for better context.

• Enable web browsing for real-time research.

• Activate Memory to personalize responses.

  👇🏼

  

  • Set default to GPT-4o mode for higher quality outputs

  • Install the mobile app for capturing ideas on the go via voice.

Step 3: Custom Instructions Setup 📝

• Define your role (e.g., “I’m a marketing manager”).

• Set output preferences (e.g., “Include actionable steps”).

• Specify formats (e.g., “Use bullet points and emojis”).

• Add industry context (e.g., “I work in B2B SaaS, higher education, retail”).

Step 4: Create Your Workspace System 🗂️

SetUp these folders for efficiency:

• Personal Folder: Bio, resume, and writing samples.

• Marketing Folder: Style guides, campaign templates, and strategies.

• Research Folder: Competitor analysis, industry trends, and sample reports.

• Swipe Folder: Inspirational blogs, posts, and emails.

• Admin Folder: SOPs, team briefs, meeting notes, and travel policies.

Step 5: Power Prompting Setup 💪

1. Personal Prompt Template Doc: Create a standard document with placeholders for:
   

   • [Role]: AI’s role (e.g., expert copywriter).

   • [Task]: Task description (e.g., ad creation).

   • [Context]: Background info.

   • [Requirements]: Must-haves or formats.

   • [Boundaries]: Exclusions or limitations.

2. Build a Prompt Library: Categorize prompts by workflows or tasks.
   

3. QA Outputs:

   • Check for accuracy and verify data.

   • Ask AI to explain reasoning or logic.

   • Request source validation for key claims.

Remember: Getting that 40% boost isn't about perfect setup - it's about consistent use and refinement. Start here, then adapt to what works for you.

P.S. Happy Friday. If you are in the LA area my family and I are sending you a big hug.

P.P.S. If you found this valuable, I'd appreciate you forwarding it to another marketer. It'll take you 8 seconds. I spent 5 hours putting this email together.