Prefer learning in real-time alongside fellow marketers?
My UNH classes are customized for you. Whether you want to stay ahead with the future of digital marketing, master Google Analytics, or refine your media buying skills, there’s a class for you.
Taught in a no-fuss, judgment-free online format, bring your questions and level up.
Upskill with Alec.
Marketing AI: The Future of Digital Marketing
Are you ready for AI to join your marketing team?
Through this intro course, explore the exploding world of artificial intelligence for marketing with tools like ChatGPT, Gemini, Midjourney (images), and Descript (video). Gain hands-on experience in generating text, images and more for your brand - all coherently crafted using AI!
Plus receive practical guidance from Alec throughout as he takes you through exercises that will help build confidence and practical knowledge you can use immediately.
Where: UNH Virtual
Dates:
Session 3: July 9th, July 11th
Session 4: September 17, September 19
Enroll now
Google Analytics 4 is here. Are you ready?
Most Google Analytics accounts are set up wrong, costing you marketing dollars every month. Whether you're running a small business or managing enterprise campaigns, this hands-on course gets you using GA4 data to drive real results.
You'll master the essentials: data architecture, key differences from Universal Analytics, privacy settings, custom reports, and actionable insights. Learn to answer the critical questions—how, who, and why people find your website.
Stop losing money to bad analytics. Start making data-driven decisions that grow your business.
What you'll learn:
Proper data collection and setup
GA4 vs Universal Analytics differences
Building custom reports
Privacy gotchas and compliance steps
Actionable insights and optimization tips
How to use AI to save 40% on reviewing your GA4 Reports
Automating reports and emails
Taught by Alec Newcomb
Where: UNH Virtual
Dates:
Session 2: October 8, 2025
Enroll now
What Students Are Saying
"Loved all aspects of the conference and how it covered both creative and data driven digital marketing initiatives."
"I enjoyed the insights from Alec, especially talking about what didn’t work and how he adjusted. I really appreciate learning what is new and what to look for in AI and tech coming up. I like that I have facts to bring back to my team when I make suggestions for new software or systems."
"Every single minute was valuable. The hands-on work and ability to ask questions through-out was incredibly valuable."
"Alec explains things in plain language, encourages questions, and invites screen shares of our real-life pages/settings to help make understanding relevant to our world(s)."
"I have heard of google analytics but have never been into them to see all of the information or to see how to pull of the information and all of the data you can get was great. He gave so many tools and tips. I would highly recommend this to anyone looking for this kind of information. He is a great instructor. I've taken other classes with Alec as well and enjoy him as an instructor."
"Alec was a very patient, encouraging instructor. I appreciate his use of real-world examples and his openness with questions."
