Prefer learning in real-time alongside fellow marketers and business professionals?
My UNH classes are designed for you. Whether you want to stay ahead with the future of digital marketing, master Google Analytics, or refine your media buying skills, there’s a class for every level.
Taught in a no-fuss, judgment-free online format—these classes fill up fast.
Take a look.
Marketing AI: The Future of Digital Marketing
Are you ready for AI to join your marketing team?
Through this intro course, explore the exploding world of artificial intelligence for marketing with tools like ChatGPT, Bard, Midjourney (images), and Descript (video). Gain hands-on experience in generating text, images and more for your brand - all coherently crafted using AI!
Plus receive practical guidance from Alec throughout as he takes you through exercises that will help build confidence and practical knowledge you can use immediately.
Where: Virtual
Dates:
Session 1: Jan 22, Jan 24
Session 2: April 2, April 4
Session 3: June 18, June 20
Session 4: September 17, September 19
Enroll now
Google Analytics
Google is moving to GA4. Are you ready?
Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.
The majority of Google Analytics accounts are set up incorrectly. That’s lost marketing dollars for you each month. But things are about to get a little more complicated as Google moves to GA4.
Join Alec Newcomb in this hands on intro course on moving and using GA4.
Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps. Course topics will include data architecture, How is GA4 different from GA3/UA, privacy, collecting data, building reports in GA4, actionable insights and tips and tricks.
Where: Virtual
Dates:
Session 1: March 5, 2025
Session 2: October 8, 2025
Enroll now
What Students Are Saying
"Loved all aspects of the conference and how it covered both creative and data driven digital marketing initiatives."
"I enjoyed the insights from Alec, especially talking about what didn’t work and how he adjusted. I really appreciate learning what is new and what to look for in AI and tech coming up. I like that I have facts to bring back to my team when I make suggestions for new software or systems."
"Every single minute was valuable. The hands-on work and ability to ask questions through-out was incredibly valuable."
"Alec explains things in plain language, encourages questions, and invites screen shares of our real-life pages/settings to help make understanding relevant to our world(s)."
"I have heard of google analytics but have never been into them to see all of the information or to see how to pull of the information and all of the data you can get was great. He gave so many tools and tips. I would highly recommend this to anyone looking for this kind of information. He is a great instructor. I've taken other classes with Alec as well and enjoy him as an instructor."
"Alec was a very patient, encouraging instructor. I appreciate his use of real-world examples and his openness with questions."
Coming Soon
Get your burning questions answered on the spot, brainstorm with fellow go-getters, and walk away with practical knowledge you can use right away with our upcoming conferences. No more learning through screens alone – come join us for real conversations, real connections, and real breakthrough moments!
Join Ask AlecDigital Marketing Conference
Dates: May 2025
Where: UNH Campus
Immerse yourself in a day of creativity, networking, and stimulating conversations exploring the dynamic landscape of digital marketing. Engage with insights from prominent regional leaders and expert agency professionals who will unravel the latest trends, tools, and strategies spanning the entire digital marketing spectrum at the 8th Annual UNH Digital Marketing Conference.
Leadership Conference
Dates: June 2025
Where: The Artisan at Tuscan Village 17 Via Toscana, Salem, NH 03079
In today’s rapidly evolving landscape, effective leadership requires a blend of strategic insight, emotional intelligence, and adaptability.
Join UNH Professional Development & Training for a one-day conference designed to explore these critical dimensions of modern leadership. Attendees will engage in expert-led sessions covering topics such as AI integration, emotional intelligence, neuroscience, and strategies for leading with empathy and purpose.
This conference is tailored for executives, managers, and team leads committed to fostering a culture of engagement and innovation within their organizations.
