Who’s the AI skeptic in your life?
For me, it's my family—mostly in the medical field.
For you, maybe it's your boss...
📌 The ‘boss barrier’ is real - I’ve written a whole article on it!
And often, it's yourself. 😞
I wanted to help with some actual case studies. These aren’t from Reddit, but from my students, clients, or people I've met.
If they can master AI for Marketing, so can you. 👊🏼
Real-World AI Results ✔️
🏫 From 200 to 700 applications: A single overwhelmed marketer at a New England school leveraged MidJourney and ChatGPT to nearly quadruple applications.
💸 Drastically reduced video ad costs from $6,200 to $300: A $150M organization reduced their video costs with off-the-shelf AI tools and achieved a 4x better ROI.
📸 Accelerated website imagery production: A commercial real estate firm accomplished a full year's worth of imagery in just three months.
🌱 Social media streamlined by one: An environmental nonprofit handled all their social media with ChatGPT, MidJourney, and Zapier.
How do you like them apples? 🍏
Prefer Video Proof? 📹
If your skeptic is more of a visual learner, send them one of these…
🎬 How I Run a 0-Employee Marketing Agency With AI - A solo marketer runs a thriving six-figure agency.
🍅 Heinz Case Study – Creativity meets results with AI.
🏦 US Bank & Supergood – Cut campaign timelines from 6 months to just 3.5.
📚 Sal Khan TED Talk – How AI is improving education.
🧬 Google’s AlphaFold – AI unlocking 200 million protein structures.
📚 LexisNexus – Even Lawyers are embracing AI.
📈 Morgan Stanley AI Success – Increased efficiency from 20% to 80% in document retrieval.
Perhaps you're the AI skeptic—like some of my students initially are.😌
Like anything. Taking action will quickly reveal what actually works for you.
How do you become a professional with AI? By taking action.
Start With the End in Mind 🧠
What do you want to accomplish with AI?
Where do you want to save time?
How much time do you have to invest in learning AI?
An hour a week?
30 minutes a day?
Time block it on your calendar (I get my team to do this as it really works wonders)
My Next live ‘Ask Alec’ webinar is all about how I organize myself, and my team.
👉🏼 Join me next Wednesday, where we go deep on how I use my ‘2nd brain’ in Notion. 👇🏼
Your 12-Week AI Action Plan
Week 1 > Get Your AI Workspace Set Up ✔️
Get ChatGPT SetUp (or AI of your choice) with 3-5 folders (Ads, Email, Content, SOP’s, Etc)
Choose a Plan (Free, Plus, Teams, or Pro)
Set up your Prompt Framework to load into each folder with your custom instructions (Specify Your Role: For example, "I am a marketing manager at X company."
Add Industry Context: For instance, "I work in B2B SaaS.").Enable Chat History: This allows ChatGPT to reference previous interactions for context.
Activate Web Browsing: Permits real-time research capabilities.
Turn On Memory: Personalizes responses based on your interactions.
Set Default model to GPT-4/4.5 Mode to start and work into o3 and reasoning.
Install the Mobile App so you can talk to ChatGPT as much as I do.
📌 [RESOURCE ALERT] If you need a ChatGPT setup guide, I’ve got you covered in this handy desktop guide.
Week 2 > Get Some Quick Wins 🤝
Content Creation: Write a blog post, email summary, or report.
Ad Creation: Craft ads for Google PPC or Meta platforms.
SEO Analysis: Optimize existing or new content.
Competitive Research: Analyze at least three competitors.
Brand Guide: Revise or establish a brand guide with AI.
Visual Assets: Create 5 AI-generated images using Dall-E or Midjourney.
📌 [RESOURCE] Better Ads, With AI
📌 [RESOURCE] Creating An Entire Brand Guide in Minutes Using AI
📌 [RESOURCE] Ultimate Prompt Guide To Better Dall-E Imagery
Week 3 > Get Better Data Into the AI 🌪️
Data Integration > Import customer data, website analytics, and market research reports into your workspace.
Custom Prompts > Enhance your prompt framework by embedding specific metrics (e.g., conversion rates, customer segments).
Structured Data > Feed in CSV files containing historical performance data for trend analysis.
Guess what? Better output requires better input…
📌 [RESOURCE] Your 2025 Prompt Framework
Week 4 > Practice 🪄
Calendar block time weekly to build your skills
Pratice refining your prompts and rework folder instructions
Build Your Prompt Library: Collect and categorize your best-performing prompts.
Week 5 > Expand 🐘
Test one new AI Tool
Zapier Setup: Test automation possibilities and streamline your workflow.
Week 6 > Automate💡
Week 7 > Go Deep on Research 👀
Load competitive research data on top competitors
Advertising Insights: Extract insights from Meta Ad Library, Google Ad Center, and LinkedIn.
Load social research from Reddit, X, Threads, Instagram, and Pinterest
Week 8 > Go Deep on Search 🕳️
Refine and practice your content search
Build a prompt library for People searches (industry meetings, trade shows, sales calls)
Interview Prep: Develop candidate search prompts for thorough interview preparations.
Week 9 > Go Deep on Content 😌
Try Cuppa.ai for SEO
Try ChatGPT Canvas for better content
Build your prompt and example library to train AI on your tone and industry
Week 10 > Go Deep on Images 🎨
Try Midjourney it’s better than Dall-E
Build 3 Storyboards for campaigns, ads, or videos
Use Midjourney or Dall-E to make images for 2 Ads
Week 11 > Go Deep on Ads 💸
Competitive Research on your top 3 ankle bitters
A/B Tests to sort the winners from losing Ads
Week 12 > Go Deep on Tools 🛠️
In just twelve weeks, you'll be more proficient and figure out what works for you—no shortcuts, just dedicated practice.
Cheers,
Alec
P.S. Found this helpful? Share the love and forward it to a colleague—8 seconds from you, 5 hours from me! 🙏😊
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Dominic McGlynn
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